Play. Explore. Grow

About Us

Hi, I'm Narpia - mum of 3 based in Sydney, Australia. I've always had a strong pull toward all things creative, it makes me so happy! Soon after the birth of my first born in 2014, Baby & Mrs. C was first formed. Back then, what started as sewing up a few bibs for my son and friends soon turned into a full time hobby biz designing, creating and sewing all things bright, bold and colourful for babies and kids all over Australia (some even going international!). Along the way, we welcomed our 2nd born and this is when things really got busy! I was finding less and less time for creating, and finding my joy in sewing had dulled with the pressures of family life, biz mama life, and dealing with a pretty severe bout of PND. In 2019 I made the decision to shut up shop on Baby & Mrs. C as it was known then. Recently, I've rekindled my love affair with my creative side. With the extended time at home right now, and being forced to slowww down (cheers covid!), I've rediscovered my love for immersing myself in craft and the hugely therapeutic benefits that come with that. We've also welcomed a 3rd little babe to the family, a girl this time, and I LOVE that I can create both for, and WITH my three kiddo's. With a rebrand and a fresh take on creativity, I bring you BMC The Label! I hope you find something you love here - everything you see is handmade with lots of love by me, and inspired by my three firecrackers (ahem, kids!).

Contact Us

We're based in Panania, Sydney (2213). If you're local and wish to pick up your order, please select LOCAL PICKUP at checkout. Otherwise, postage is available at a flat rate of $10 Australia-wide.
Where are we based?
Sydney, Australia.
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